Make sure your website is consistent with maintaining the theme of your business. You don't want unrelated content that doesn't go with the main theme of your site, otherwise, you won't place well with the search engines. You should also make sure your website is public ready.

Cross promotion expands your database. Not only are you able to use your own customer base, but you can utilize the other team’s database. When you team up with other companies, you have the opportunity to reach out to more clients than when you go at it alone.

To further increase visibility in the search engines and to keep individuals continuously visiting, provide them with original content that they cannot find elsewhere. Update your content regularly with new articles, stories and even press releases.